Check out the business headlines: there’s a new factory opening in China every 20 minutes. Hello, commoditization! What can protect your company and enable it to thrive despite that threat? The answer isn’t providing functional benefits alone, for they can and will be "me-too’ed" over time (despite the best efforts of your legal team!) Moreover, offering the lowest cost isn’t by itself usually a very sustainable answer.  Only one company per category, by definition, can offer the cheapest price.

What solution is the equivalent of not fighting with one hand behind your back?

It consists of making not only the rational argument, but also a robust, compelling emotional connection with your key audiences - whether they be customers, prospects, employees, regulators, business partners or the media. After all, breakthroughs in brain science have confirmed what we all instinctively know.  People are primarily emotional decision-makers, who evaluate matters quickly and intuitively, and communicate their truest responses non-verbally.

That’s where we come into the picture. For a decade now, Sensory Logic, Inc., has been the market leader in helping major, global companies measure and manage emotions in strategic as well as tactical terms. We do so through combining unique research tools like eye tracking and facial coding with traditional ratings and verbal input. And the insights we’ve gleaned over time are now available to companies … thanks to our consulting, and training and seminar services.

Read on to learn more, as well as to hire Sensory Logic’s president, Dan Hill, as a speaker or to order his newest book, Emotionomics: Winning Hearts and Minds.