>> Research

Research

Breakthroughs in brain science have confirmed what we all instinctively know. People are primarily emotional decision-makers, who evaluate matters quickly and intuitively, and communicate their truest responses non-verbally.

Loyalty? Recall? Persuasion? Those key business barometers are all emotionally-driven.

Fortunately, Sensory Logic has the scientific means to gauge whether your company is on-message as well as - more importantly -also on-emotion in communicating with consumers, employees and other key audiences. Facial coding was originated by Charles Darwin, refined by Dr. Paul Ekman, and brought into daily business practice by Sensory Logic.

Facial Coding enjoys three major advantages:

Universality - expressions aren't socialized, they're "hardwired" into our brains; as a result, even a person born blind has the same facial expressions and children as young as 1.5 years-of-age already exhibit all the core emotions
Spontaneity-the face is the only place in the body where the muscles attach right to the skin, resulting in real-time data
Abundance-human beings have more facial muscles than any other species on the planet, ensuring a wealth of information

Eye Tracking synchronized to facial coding means:

The ability to capture look and feel, awareness and consideration; know what your audience is looking at, for how long, and in what order they gaze at elements in your marketing mix

Facial Coding Demonstrated

Facial Coding of Video