Our facial coding services fortify traditional qualitative research with statistically-driven insights. They also enable both qualitative and quantitative research not to have to rely on merely asking participants to explain the "why's" of their responses in ways that leave clients vulnerable to cognitively-filtered, lip-service input. Every emotion has its own limited set of meanings, and analysis that takes into account the context of their expressed emotions can deliver richer, more reliable results or insights than words and ratings alone. A measure of which respondents are on-board and how engaged people are constitute some of the customizable metrics available.


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Key Areas of Investigation

  1. Advertising
  2. Positioning statements and claims
  3. Sales scripts
  4. Web sites and product usability
  5. Retail environments and experiences
  6. Packaging design
  7. Brand equity