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SERVICE OFFERINGS

DAN HILL'S EQ ACADEMY

There are two currencies in business: dollars and emotions. As the Information Economy gets replaced by an empathetic, creative, collaboratively-driven Feeling Economy, the reality that business isn’t B2B or B2C but, rather, P2P, people-to-people, has never been more true. To help companies realize their potential in the marketplace and workplace alike, Sensory Logic offers the following array of services listed by area of focus. These services are available both in-person or virtually, online.

Executives (learning & development program options)

  • EQ/facial coding orientation session(s) for your company’s executive team or for any individual members seeking to enhance their mentoring and interactive, feedback skills;

  • Consultative coaching that leverages Sensory Logic’s proprietary Human Nature Map, a 5-part interlocking diagram that takes into account: 8 core emotions, 4 key behavioral economic principles, 4 key motivations, 4 key personality traits, and 12 universal values that collectively drive consumer and employee behavior. Fits these goals: spurring higher employee engagement levels (morale); improving the pace of innovation (empathetic collaboration); optimizing the company’s culture; and navigating change management (re-orgs, M&A).

  • Or as an introductory offer, my giving a paid customized talk (as I’ve done in over 25 countries), whether in-person or virtually via a Zoom conference call.

Customer Experience (CX)

  • EQ/facial coding training for your company’s CX leadership team and/or for key customer-facing teams seeking to enhance their daily interactions with customers;

  • Facial coding research done observationally or through external focus groups or individual (IDI) sessions to augment the other CX analytics data your team already collects;

  • Customer Journey mapping consultation that involves our proprietary Human Nature Map blueprint for developing deeper, richer CX solutions;

  • Customer Persona segmentation consulting that also leverages our proprietary Human Nature Map blueprint;

  • Or as an introductory offer, my giving a paid customized talk (as I’ve done in over 25 countries), whether in-person or virtually via a Zoom conference call.

Employee Experience (EX)

  • EQ/facial coding training, including workshops or 1-on-1 sessions for managers eager to improve their interactive, feedback skills;

  • Facial coding research done observationally or through internal focus groups or individual (IDI) sessions to augment the other people analytics data your team already collects;

  • Employee journey mapping consultation that involves our proprietary Human Nature Map blueprint for developing deeper, richer EX solutions;

  • Consultative coaching that leverages our list of over 100 possible upgrades to your company’s current EX practices;

  • Or as an introductory offer, my giving a paid customized talk (as I’ve done in more than 25 countries), whether in-person or virtually via a Zoom conference call.

Market Research (MR)

Here’s our proposal: for qualitative studies based on focus groups, observational studies, or small, 1-on-1 samples (IDI’s) tested in-person or remotely in collaboration with your (usual) research partner of choice, include our facial coding methodology as an auxiliary tool. Applications include:

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  • Advertising & Sales: TV spots (storyboards/animatics, full-production); print ads, sales scripts and visual aids;

  • Product/Service Offers: offer concepts, products designs, positioning, claim language, packaging, usability (online and products);

  • Miscellaneous: including customer interfacing, employee sentiment among other possible uses for facial coding research.

Sales

  • EQ/facial coding training for your salesforce trainers, sales leadership team, and/or entire sales force (including to help top producers reach yet another, higher level of performance);

  • Using facial coding to test your existing and/or new sales pitch deck with prospects in 1-on-1 (IDI), small-sample studies to learn what is and isn’t working, and opportunities to optimize it;

  • A deep dive into how to develop a new sales pitch deck and/or claim language or prospect personas to better connect with prospects through consultative coaching that utilizes our proprietary Human Nature Map, a 5-part interlocking diagram that takes into account: 8 core emotions, 4 key behavioral economic principles, 4 key motivations, 4 key personality traits, and 12 universal values driving prospects’ behavior.

Intrigued? If so, let’s schedule a ½ hour, introductory call together to understand your company’s needs and how our services might help to optimize your company’s performance.

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Contact Dan Hill at (651) 434-9285 or dhill@sensorylogic.com

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