A Picture Is Worth . . . Zero to 1,000 Words
Imagery matters; whether we’re talking about a painting, photograph, TV spot, print ad or a website, you only have a few seconds in which to create stopping power and make a lasting impression. Nobody is more qualified to detail what works and doesn’t work when it comes to imagery than Dan, the author of both First Blush: People’s Intuitive Reactions to Famous Art and About Face: The Secrets of Emotionally Effective Advertising.
Who Are You?
Human beings are complex; we are both fascinating and frustrating, and often at the same time. Whether for the purposes of better understanding yourself or colleagues and teammates, this talk addresses two key sources of insights when it comes to behavior: people’s signature facial expressions, and their personality traits. Modeled on The Wizard of Oz characters, other celebrity examples are drawn from a pair of Dan’s books - Famous Faces Decoded: A Guidebook for Reading Others and Two Cheers for Democracy: How Emotions Drive Leadership Style.
Go with the flow; forget the slide decks. For variety’s sake, sometimes a one-on-one interview of Dan by an emcee or somebody within your organization can lead to a more unique, informal and fun event. Whether the focus is on business issues or on what’s happening in society at large, Dan can draw on insights reflected not only in Emotionomics: Leveraging Emotions for Business Success but also from his knowledge of topics as varied as politics, popular culture, and sports.
In addition to delivering customized content, on request,
Dan is currently focused on giving the following talks:
"I thought that you would be interested to have the feedback from delegates on your session. They rated the content at 93% and your style at 99% – obviously making you the star of the show!"
- Conference Director, Redhill, United Kingdom