Founder & President,
Sensory Logic, Inc.
There are two currencies in life: dollars and emotions. For over 20 years now, Dan has specialized in the latter – often in terms of business applications, and often by analyzing facial expressions. Why the focus on faces? The answer is because the most valuable 25 square inches of visual territory on earth runs from the eyebrows to the mouth. There, people best reveal and communicate the affective responses that so often drive their behavior, whether in the marketplace, the workplace, their personal lives, or in realms like politics, sports, and the fine arts.